All behaviour serves a purpose

All behaviour has a positive intent even though it may not appear in that way. Often there is a Secondary Gain to the behaviour that the person may not be consciously aware of. Join Alison Knowles, creator of the Ollie Model as she explains Secondary Gain.

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Secondary Gain - all behaviour serves a purpose

Your internal body guard is only a little chap and his job is to protect you.  So sometimes he creates behaviours that at first glance don't appear helpful but are in effect serving a positive intent.   Basically, its your subconscious trying to protect you in some way.

Ali Knowles, Ollie Coach

Ali is the creator of the Ollie model, author of the Ollie and his Super Powers series of books and co-founder of Subconquest.  Ali has an infectious passion for making a difference to people’s lives and has a natural affinity for working with children.  Ali is all about empowering you, young and old, to be all you can be. 

To get in contact with Ali, email 

To find out more about Ollie and his Super Powers and how to become an Ollie Coach go to 

Caroline Chipper

Director, Subconquest Ltd - Ollie and his Super Powers

Co founder of Subconquest Ltd, that trades as Ollie and his Super Powers. My many years of commercial experience is being put to good use managing the business side of Ollie, including working with our Ollie Coaches, and managing our contracts. In everything we do its about making a difference to those we work with. To find out more go to