How to innovate your business while working from home.

This week we are joined by Rachel Bye from a contemporary fashion brand. Although not historically a bricks and mortar fashion store, Rachel is in the midst of navigating and reshaping a young business in this turbulent time and has generously offered to share her thinking with us.

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This week Rachel Bye from a leading contemporary fashion label joins Polly Downes and Barry Ennis to share tips, thinking and insights into how to shape your business in these unprecedented times.

The Chancellor of The Exchequer has recently offered businesses and employees what seem like endless bags of money and support, and now as the reality of these schemes are sinking in we take a look at how to pivot, flex, and rapidly evolve your business in these unprecedented times.

Topics discussed are:

Customers and how to support them.
Managing overheads
Being creative with your business

And the top take-aways today are:

- Ask customers how they would like to communicate with you.
- A phone call might be better.
- Send gratitude to your customers and the amazing people out there.
- Demonstrate your values over your value.
- Stay humble.
- Honesty is best in delivering difficult news.
- What's your 'once a week' product or service?
- What new markets have emerged for you since Covid19?
- Allow ideas to be shared by everyone from stockroom to boardroom.
- Mix it up in a mixed digital pod.
- Now is a great time to make mistakes so be brave and try something new.
- Bounce ideas off others to stay creative.
- Switch off your Zoom camera when showering.
- Listen and learn from what other industries and sectors are doing.
- Express yourself don't repress yourself.
- Share inadequacy as well as brilliance.
- Know who your supporters are and look after them.
- Get back to your basic values.
- Be brave and take a creative risk.
- Now is the time to try new things.

If you have any questions in the meantime email us at or search online for The Wake Up Method.

The Wake Up Method takes personal and professional development beyond a focus on Self. We champion everyone to be in a positive relationship with themselves, and also with their sense of community and most importantly our shared environment. Planet Earth.

Barry Ennis PCC

Founder & Creative Leadership Coach, The Wake Up Method

I am obsessed with communication. How we do it, why we do it, when it goes wrong and when it goes right. Humans and the spaces between them are what keep me alive. Coaching is Relationships. We are Relationships. I firmly believe that, by keeping things simple and intuitive is what makes for great work. My approach is to encourage self awareness from the people I work with. I foster an environment where positive, healthy, compassionate challenge is possible. ICF PCC accredited, student of Transactional Analysis and life long learner. Behind me is a 15 year career in TV Production. Back then, my big goal was to work for the biggest show in the world, so that's what I did. Big and spectacular was important to me then. I understand what it is to have a burning gut of ambition. I then realised in 2016 why I did a BA in Communications. I then added a Foundation to Counselling Diploma to my tool box, and the learning journey continues.