I am obsessed with communication. How we do it, why we do it, when it goes wrong and when it goes right. Humans and the spaces between them are what keep me alive. Coaching is Relationships. We are Relationships. I firmly believe that, by keeping things simple and intuitive is what makes for great work. My approach is to encourage self awareness from the people I work with. I foster an environment where positive, healthy, compassionate challenge is possible. ICF ACC accredited, student of Transactional Analysis and life long learner. Behind me is a 15 year career in TV Production. Back then, my big goal was to work for the biggest show in the world, so that's what I did. Big and spectacular was important to me then. I understand what it is to have a burning gut of ambition. I then realised in 2016 why I did a BA in Communications. I then added a Foundation to Counselling Diploma to my tool box, and the learning journey continues.
My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.