SMALL BUSINESS? HOW TO BUILD ON THE GIFT OF STRENGTHS FROM COVID19
There is a military saying that I think applies to owning a business – if you can’t take a joke, don’t sign up. 2020 has at times felt like hustling to survive rather than strategic implementation of a business plan, but we can squeeze more value out of this year by reviewing it through this lens
There is a military saying that I think applies to owning your own business – ‘if you can’t take a joke, don’t sign up’. Owning your own business is challenging. Life is full of unexpected events and facing adversity is a fact of life and business. We know this now. And as small business owners, boy have we faced adversity this year.
It has at times felt like just hustling to do whatever we have to do to survive this year rather than a strategic implementation of a business plan, but we can squeeze more value out of this year by reviewing it through the lens of strengths awareness.
When we face adversity and trauma, often strengths surface that perhaps we didn’t know we had or were underutilised. Acute awareness of our own strengths, and those of our business, is a game-changing superpower. It adds to our armoury of resources, skills and experiences that help drive our confidence and tool us up for future challenges.
Remember, confidence is just a belief that you can rely on yourself, so don’t miss this opportunity to bolster your self- and business-belief. Take a moment this December to reflect on the gifts Covid19 gave your business this year:
Which of my known strengths helped me pivot the business this year?
What strengths surfaced that I didn’t know I had?
Where else can I use these strengths next year?
What have your customers appreciated about your business/product this year? How could you build on this next year?
What have you learned you and your business can do that you previously thought you couldn’t?
What opportunities does this open up for your business?
What advice do you have for your future self the next time something threatens your business?
Tracy James is a Life & Career Coach and Team & Leadership coach based in Berkshire. In her private ‘Aimed and Changerous™’ coaching practice she specialises in helping people gain control of their thinking to help them move towards more contented lives and careers.
For daily self-coaching tips check out her Insta stories @brightyellowcoaching subscribe to her newsletter at www.brightyellowcoaching.com/newsletter, or book a free discovery session to explore how career coaching could support you.