How To Craft Your Authentic Brand

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Do you find it difficult to stand out on social media?

Are you struggling to connect with your audience?

If these questions pique your interest, I have something under my sleeve that you’re going to love!

From my experience, I dived into Entrepreneur Land without thinking about my brand.

It took me time to define, craft and refine my brand to feel in total alignment with who I am.

I strongly believe that your brand is a reflection of your identity, personality and core values.

But

doing this work takes me months before to feel happy about my brand.

What if you could craft your authentic brand with a guide on your side?

This is why I invited Devapriya Khanna to be my guest today.

Devapriya is the Founder and CEO of

  • 212 Degrees Brand Lab (a brand consultancy firm - www.212deg.com) and

  • Connexus (a community bringing together business owners, entrepreneurs and corporate leaders - www.theconnexushub.com)

She is also an executive business coach and a thought-after international speaker.

Devapriya supports entrepreneurs, executives, and business leaders to create their own memorable brand for themselves and for their business.

You’ll learn:

  • What is personal branding

  • How to differentiate yourself from others

  • What is the essence of your authenticity

  • How to stand out online on social media

  • Why your uniqueness is your best asset.

If this resonates with you and love Devapriya, you can contact her on her website: www.212deg.com).

With love, joy and trust

Gaelle

Gaelle Berruel

Motivational Speaker, Mindset Mentor and Well-being Expert, A Rockstar Mindset

Let’s start with three qualities which define me, shall we? I am an optimist, I’m innovative and I’m energetic. If you’re looking for something unconventional blended with optimism and energy, welcome to the Rockstar Mindset QG. I am a Motivational Speaker, a Mindset Mentor and a Wellbeing Expert. I’m also a UK Ambassador for Psychologies magazine, a publication which inspires and motivates readers to create a life they love through the online Life Labs platform. After 10 years working in the banking industry, I created my wellness consultancy, A Rockstar Mindset, to help ambitious women to become the rockstar of their life. How? By getting out of overwhelm, master your wellbeing and mindset so that you become visible and confident like hell. When I became a mum, I strove to be the best mum possible. I did not foresee that my attitude, my pursuit of perfection, would leave me feeling constantly overwhelmed and on the edge of burnout. But it has long been my belief that positivity is a driver for change and leadership, and when I learned about positive psychology and neuroplasticity (the ability of the brain to change and adapt), I was hooked. “Positive psychology is the scientific study of what makes life most worth living.” –- C. Peterson My approach is that there is more than we can see, that it’s fundamental to maintain a critical stance and to be independent of thought. I’ve always been the rebel, the outsider, the one to challenge the status quo and bring new and different perspectives or ideas. My encounter with positive psychology and the neurosciences confirmed for me that my beliefs (that we should think outside the box, focus on the positive) were accurate. I was on the right track! Convinced that there was another way to be successful at work and at home, I delved into the world of neurosciences, positive psychology and metaphysics and created my own system, Do Less, Get More Done – a framework that helps women to be successful with less overwhelm, whilst feeling more present. Positive psychology focuses on strengths instead of weaknesses, building the good in life rather than repairing the bad and reflecting on values and attitudes such as optimism, gratitude, compassion, self-esteem and resilience. The study of these topics came about from a desire to help people flourish and live their best lives. “It is not primarily our physical selves that limit us but rather our mindset about our physical limits.” ― E. Langer It is my conviction that every woman deserves to have a healthy mindset so that she can create a life on her terms. Why? Because we deserve to say stop to the pressure emanating from culture, social media, society. We deserve to be accepted and empowered. Our mind is our ally and must be strengthened as such. Shifting our mindset is vital as well as unlearning, removing the old beliefs holding us back, raising our consciousness and developing our intuition. But there's more. Mindset is important but your wellbeing is primordial. Working on your mindset and wellbeing is the formula to create a life you love. Combining your head and heart in everything you do is what makes all the difference. The difference that you crave to create in your life. The world needs us (as women) to positively make a difference to make the life of women, children, and future generations better. It’s time to build a healthy, conscious society based on mutual respect. And I genuinely believe that women have the skills to merge masculine and feminine energy to create something incredible. As for the rest: I love to travel, read books and dance with abandon. I’m married to a marvellous Frenchman and we have a daughter. I am fluent in English and French and I’m an advocate of beauty and women’s empowerment. My philosophy is Forward Thinking Communication and I’m here to help you become the Rockstar of Your Life.

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