Failure to Launch
Ideas that stay ideas
I've never been someone that's short on ideas. I remember holidays in the South of France where my husband and I would be walking in the hills planning all the businesses we would have. I just loved the ideas and the possibility of what could be. I'm just a gal that loves ideas because I see so many opportunities. The only thing was I would end the holiday feeling rested and alive and somehow the ideas would get lost in the 9 to 5.
That was until I finally decided to back one of those ideas, quit the regular job and start to develop my own business. Well that's where the journey really began. It has taken me a fair while to unlearn patterns of behaviour that worked in organisations but didn't for running your own business. There really is no room for waiting for the right time or perfecting everything because if you do, the business just goes away. There's no committee or boss to run things through with, the only collaborators are the ones you find and if you try and do it all yourself, you'll end up burning out and giving up.
In my new business I coach people who are emerging. Some of those people are the ones that have ideas that they want to make happen. The more I work with these gorgeous clients, the more I see themes arising. The one that fascinates me is the failure to launch pattern. This is where the client has a great idea for a product or service, more than enough to get started, a clear market but they're holding back. They wait for the website to be right, the logo and business cards to be designed, the product and services to be guaranteed 100% perfect. Just as it looks nearly perfect, they decide it's not it and they start the re-do. Or they have the book that's ready for publishing but they wait, re-write, exclude options like crowd sourcing and self publishing and then question their writing skills.
It's torturous for them as each time they stop themselves before they even begin. Well there's two things that I think are important foundations for entrepreneurs: optimism and confidence. The glass has to be half full to start with because without optimism we're blinded by potential pitfalls and miss the opportunities. We loose our agility to turn set backs into learning points. Confidence matters because if you don't believe in you and your idea, no one else will.
Confidence comes when we set goals, face challenges, adapt and keep going. It doesn't come from staying on the comfy edge of our comfort zone where we keep fault finding our ideas so we don't actually have to launch. An unavoidable possibility when you try something new is that it might fail. Great inventors embrace failure, just think Dyson for a moment!
At some stage, you've got to decide to take the risk and give birth to your idea... because that's when the magic really begins. The rest is all fear, story and a guaranteed outcome... failure to launch.