30 Days of Adventure: Write Your own Marketing Plan. It's something we women are supposed not to be good at but...I dare you to blow your own trumpet!
Any survey will tell you, women do not blow their own trumpets when it comes to selling themselves at interview. Indeed, I have some great women signed up to deliver my RenewYou programme but a significant majority of them will tell you that they hate the marketing bit and really like the delivering bit. So much so that I've hired an exclusive marketing coach for my trainers! Read on for some ideas to play around with marketing yourself in your month of adventures!
Do not panic; I have not suddenly strayed off piste into the world of marketing and advertising, although in truth it is a significant part of what I do, helping women realise just what they have to offer the world. I am however, encouraging you to have a bit of an adventure with marketing yourself...
Whenever I am coaching, or delivering a course, at some point you’ll probably hear me say:
“It’s no good being good if no one knows that you are good”
You may be Ms Wonderful at your job but if you are keeping your light hidden you will carry on being Ms Anonymous Wonderful.
Which is fine if that’s what you want.
However, if you want to open yourself up to new opportunities, new places and new people you have to put yourself out there. Hence the plan. Project ‘you‘.
Quite how you do it will depend on you and your circumstances. You may choose to make use of social media, or go to a coach, or revamp your LinkedIn profile and ‘talk’ to your contacts. You may join/start a networking group for your area of expertise (online or in actuality), you may get a mentor at work, shadow someone, write an article for your specialist magazine, apply for a job two grades above your current one, move to a larger company, move to a smaller company… The possibilities are endless.
However you do it, you first have to have confidence in yourself and your abilities. Recognise that traditionally women have been reluctant to blow their own trumpets, to let people how good they are, and that now it’s time to start polishing that mouthpiece and blow!
P.S. By the way, in the spirit of practising what I preach, I work with a top flight, internationally renowned marketing expert, Jim Connolly, because it’s truly no good being good if no one knows you’re good in the world of business and work. And Jim also works with my RenewYou specialists, helping them market their businesses.
RenewYou is my one day course for women which does just what it says- you’ll leave feeling renewed! It’s licensed to experienced trainers across the globe. To find your nearest one, click here. It’s good.