The Most Important Story You Never Told

Fail to tell your story, you risk invisibility. Worse still, you might end up with the anti-story that others create.

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We are all storytellers now. Like it or not, we've slowly grown accustomed to expect our content in story form. That's not a bad thing. Stories are memorable and the better the quality of the storytelling, the more the content 'sticks' in the memory of the reader/viewer. 

The challenge is this - if we are not actively creating our own story, curating our content over time - an anti-story emerges.  Others start to create our story for us. We might be seen as dull, or inactive. We might be seen as having nothing meaningful to say. Or our random and inconsistent posting/blogging/emailing lets us down.

It could be argued that complete inaction might be the better route. The implication of that is that we remain invisible. Is that a viable position?

As the old saying goes, your personal brand is what others say about you when you are not in the room. Your personal brand has a life of its own whether you like it or not. If you fail to manage your own identity - on or offline - others will create one for you by default. 

Fail to tell your story, you risk invisibility. Worse still, you might end up with the anti-story that others create. 

I'm not saying you must be everywhere all the time. But you owe it to yourself to find at least one place - on or offline - where you can really shine. Grab your story by the scruff of the neck and tell it in your own way. 

Show up, be accountable, take control. You'll start to get results.

I know this isn't easy. It takes courage, and can be a steep learning curve. There's lots of advice in my other articles as to how to do this effectively and efficiently. 

Or get in touch if you'd like some 1-1 support.

Best wishes - Pete


Pete Mosley PCC

Coach/Speaker/Writer, The Art of Work

I work with quiet, thoughtful and purpose-driven individuals to help build confidence in both life and work, for example by supporting them to find a voice, speak up, pitch or talk in public without feeling intimidated by louder voices. As a reflective person myself, I'm drawn towards working with others who find the cut and thrust of everyday life to be a challenge. I also help business owners work out how to promote themselves and build an audience for their work. I'm a graduate of the acclaimed Barefoot Postgraduate Certificate in Business & Personal Coaching, and I now teach for Barefoot. My book - The Art of Shouting Quietly - a guide to self-promotion for introverts and other quiet souls – has sold in 25 countries around the world. I'm very experienced - I have 15 years of track record as a mentor in the Creative Industries prior to training as a coach in 2008. Please don't hesitate to get in touch - I'm always happy to talk with you about coaching/mentoring on the phone - with no obligation.