We are all storytellers now. Like it or not, we've slowly grown accustomed to expect our content in story form. That's not a bad thing. Stories are memorable and the better the quality of the storytelling, the more the content 'sticks' in the memory of the reader/viewer.
The challenge is this - if we are not actively creating our own story, curating our content over time - an anti-story emerges. Others start to create our story for us. We might be seen as dull, or inactive. We might be seen as having nothing meaningful to say. Or our random and inconsistent posting/blogging/emailing lets us down.
It could be argued that complete inaction might be the better route. The implication of that is that we remain invisible. Is that a viable position?
As the old saying goes, your personal brand is what others say about you when you are not in the room. Your personal brand has a life of its own whether you like it or not. If you fail to manage your own identity - on or offline - others will create one for you by default.
Fail to tell your story, you risk invisibility. Worse still, you might end up with the anti-story that others create.
I'm not saying you must be everywhere all the time. But you owe it to yourself to find at least one place - on or offline - where you can really shine. Grab your story by the scruff of the neck and tell it in your own way.
Show up, be accountable, take control. You'll start to get results.
I know this isn't easy. It takes courage, and can be a steep learning curve. There's lots of advice in my other articles as to how to do this effectively and efficiently.
Or get in touch if you'd like some 1-1 support.
Best wishes - Pete